"Digital Marketing is an advanced methodology of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner." source - Wikipedia.
The practice of Digital Marketing encompasses a whole host of systems and processes to use online systems to deliver the right message, using the right media, to the right person at the right time. If it sounds complicated, then it is.
With the explosion of Social Media the marketplace has become crowded with even more delivery systems, so the importance of having a strong, congruent message that is relayed through all channels both online and offline is absolutely vital for your brand integrity.
At Glass Frog we have spent years refining the ways to control and monitor these delivery mechanisms and we are now preparing for the next major revolution - the mobile web. Let Glass Frog be your guide through the ebusiness maze and show how how to maximise your business visibility and profitability through Digital Marketing.